Google Digital Garage Certification Practice Exam

Web analytics tools are specifically designed to track and analyze data related to website performance and user interactions. Their primary functions include measuring website traffic to understand the number of visitors and where they come from, analyzing user behavior to see how visitors navigate through the site, and tracking conversion rates to evaluate how effectively the site meets its business goals, such as completed purchases or sign-ups.

Creating social media content, on the other hand, falls outside the scope of what web analytics tools are intended for. This function is typically handled by content creation and social media management platforms, which focus on generating and scheduling posts, engaging with audiences, and building brand presence on social media networks.

Therefore, while the other options are integral functions of web analytic tools, creating social media content is not a function attributed to them, making it the correct answer.