How does remarketing work?

Remarketing is a digital marketing strategy that focuses on reaching users who have already interacted with a website or application. This approach allows advertisers to display tailored ads to those individuals as they browse other sites or platforms within the internet.

When a user visits a website and leaves without completing a desired action, such as making a purchase or signing up for a newsletter, remarketing enables advertisers to remind those users of the products or services they viewed. Through tracking cookies or similar technologies, ads relevant to their previous interactions are served, aiming to encourage them to return to the website. The personalization aspect is crucial because it enhances the chances of conversion by showing users ads that align with their interests and prior behavior, increasing overall campaign effectiveness.

In contrast, the other options do not accurately describe remarketing. Using email campaigns generally targets new customers rather than those who have previously engaged with a specific website. Creating general ads misses the personalized aspect of remarketing, as it does not focus on specific user history or behavior. Finally, placing ads exclusively on social media platforms does not encompass the broader scope of remarketing, which can occur across various networks and websites, not limited to social media alone.