How is a brand's online reputation defined?

A brand's online reputation is fundamentally defined by the perception that emerges from online interactions and reviews. This encapsulates how a brand is viewed by customers and the general public based on their experiences shared on various digital platforms, such as social media, review websites, and forums. Positive or negative feedback from users can significantly influence trust, credibility, and customer decisions, shaping the overall image of the brand in the digital landscape.

While traditional media coverage can impact a brand's reputation, it does not capture the dynamic and interactive nature of how consumers engage with brands online. User ratings on apps are a subset of online feedback but do not represent the entirety of a brand's online reputation, which encompasses broader social interactions and conversations. Comparing a brand's reputation with competitors provides context but does not define its online reputation; instead, it highlights the competitive landscape. Thus, the essence of a brand's online reputation centers on the perception formed through direct engagement and feedback from users in the online space.