In digital marketing, what is an influencer?

An influencer in digital marketing refers to a person who has built a notable presence and following on various social media platforms or other online spaces, allowing them to sway their audience's opinions and purchasing decisions. They typically focus on specific niches, such as fashion, beauty, travel, or technology, and leverage their credibility and relationship with their followers to promote products, services, or brands.

Their ability to impact purchasing decisions stems from the trust and rapport they have established with their audience, making them powerful allies for businesses looking to reach targeted demographics in a more authentic way. This is why the identification of an influencer is specific to the influence they hold, rather than just any creator or professional related to the field.