What are display ads?

Display ads refer to visual advertisements that are specifically designed to appear on websites or within applications. These ads typically include elements such as images, videos, and animations, aimed at grabbing the user's attention while they browse online content. The primary goal of display ads is brand awareness, promotion of products or services, and engaging potential customers through a visually appealing format.

This type of advertising enables businesses to target specific demographics based on various factors, such as interests, behavior, and browsing habits. The visual elements can enhance the message being delivered, making it more impactful compared to plain text advertisements.

While there are other methods of advertising, such as search ads which are text-based and appear in search results, or email marketing that involves sending direct promotional messages, these do not fall under the category of display ads. Likewise, ads on social media platforms, while they can be visually striking, encompass a broader range of formats beyond just display ads. Thus, the characterization of display ads as visual advertisements that appear on websites or apps is accurate and reflects their specific nature in digital marketing.