What benefit does a company gain from optimizing its Google My Business account?

Optimizing a Google My Business account significantly enhances a company's visibility in local search results. By ensuring that the business is accurately listed, complete with operational hours, contact information, and customer reviews, companies increase their chances of appearing in local searches when potential customers are looking for relevant services or products nearby. This visibility is crucial because many consumers actively search for local businesses, especially on mobile devices, and an optimized profile can help attract more foot traffic or inquiries, ultimately leading to increased engagement and potential sales.

While creating viral marketing campaigns, guaranteeing higher sales rates, or serving as a platform for direct sales are all important aspects of marketing, they do not directly align with the primary benefit of Google My Business optimization, which is to improve local online visibility. The platform serves as a foundational tool for local SEO, making it easier for businesses to connect with their target customers at the right moment in their journey.