What defines a landing page?

A landing page is specifically designed for a particular marketing campaign or goal, making it distinct from other types of web pages. Its primary purpose is to capture leads, promote a product, or encourage a specific action from the user, such as signing up for a newsletter or making a purchase. This focus is what sets a landing page apart, as it is often stripped of distracting navigation links and other elements that might divert visitors away from the desired action.

In contrast, the other options describe different types of web pages that serve broader or different purposes. A page that summarizes site content isn't targeted for a marketing goal; it typically provides an overview and lacks the focused call-to-action that defines a landing page. A homepage that links to all products serves as a central hub for a website but does not meet the specific objectives of a campaign. A page designed for website navigation facilitates movement within the site rather than driving action towards a campaign goal. Thus, the landing page's specificity to marketing efforts is what confirms option B as the correct definition.