What does a digital marketing strategy outline?

A digital marketing strategy outlines how a business will reach its target audience online by detailing the methods and tactics it will employ to engage and attract potential customers. This involves identifying the target audience, understanding their behaviors and preferences, and determining the most effective channels for communication, such as social media, email, content marketing, and search engine optimization.

This strategic document serves as a roadmap for implementing marketing initiatives, ensuring that all efforts are aligned with the overall business goals. It looks into various elements like messaging, brand positioning, and engagement techniques tailored to the preferences of the target demographic.

Other options touch on specific aspects of digital marketing but do not encompass the broader purpose of a digital marketing strategy. A timeline for launching an advertisement campaign, for instance, is important but it's just one part of the overall strategy. Similarly, the budget is crucial for execution but does not define the strategic approach to reaching the audience. Legal requirements are necessary for compliance but are not the focus of a digital marketing strategy itself. Thus, the correct option accurately represents the comprehensive nature of a digital marketing strategy.