What does a high bounce rate indicate about a website?

A high bounce rate indicates that visitors are leaving the website quickly after viewing only one page. This behavior suggests that users may not be finding the content relevant or engaging enough to explore further. When a large percentage of visitors arrive at a website and then leave without navigating to additional pages, it often reflects issues with the site's user experience, content quality, or alignment with user expectations.

In contrast, a low bounce rate typically implies that users are interacting with multiple pages, indicating a higher level of interest or satisfaction with the site's offerings. Understanding bounce rate is essential for website owners and digital marketers, as it provides insight into visitor engagement and can inform improvements to the website's design, content strategy, and overall effectiveness in meeting user needs.