What does 'local SEO' primarily focus on?

Local SEO primarily focuses on optimizing a business's online presence to attract local customers. This involves various strategies aimed at making a business more visible in local search results on platforms like Google. Local SEO helps businesses connect with potential customers in their immediate geographical area, thereby increasing foot traffic to physical locations or local service inquiries.

Key practices involved in local SEO include optimizing Google My Business listings, ensuring that the business's name, address, and phone number (NAP) are consistent across different online platforms, gathering positive customer reviews, and optimizing local keywords that relate specifically to the local area. By doing so, businesses not only enhance their search engine visibility but also target customers who are more likely to convert into purchasers due to their proximity and intent.

Other choices focus on aspects not related to the local focus of a business, such as improving global search rankings, which is broader and does not specifically address location-based search queries. Enhancing website loading speeds, while beneficial for all users, is a technical SEO aspect rather than localized marketing. Finally, creating content exclusively for international audiences does not align with the goals of local SEO, which aims to connect with users in a specific geographic area.