What is the primary use of Google My Business?

The primary use of Google My Business is to manage a business's online presence across Google. By using this tool, businesses can establish and maintain a profile that appears in local search results and on Google Maps, making it easier for potential customers to find them. This includes displaying essential information such as business hours, contact information, location, and even photos of the business.

Having a well-maintained Google My Business profile enhances visibility in local searches and can lead to increased foot traffic and customer engagement. It's specifically designed to help businesses engage with customers directly through Google's services, making it a vital tool for local SEO and online reputation management.

Other options relating to targeted advertisements, social media content optimization, or tracking email marketing campaigns fall outside the functional scope of Google My Business, as they serve different purposes in the digital marketing landscape.