What is the purpose of an affiliate marketing program?

An affiliate marketing program primarily serves the purpose of allowing individuals or businesses to earn commissions by promoting another company's products. This model operates on a performance-based system, where the affiliate receives a monetary reward for driving traffic or sales to the parent company's website through their promotional efforts. Affiliates utilize various marketing strategies, such as content creation, social media promotion, and search engine marketing, to reach potential customers.

The alignment of incentives in an affiliate program makes it mutually beneficial; affiliates can generate income while companies expand their reach and improve sales without upfront costs. This approach helps companies leverage networks and expertise they may not have in-house while creating a cost-effective way to increase sales and market presence.