What is the role of keywords in SEO?

Keywords play a crucial role in search engine optimization (SEO) by helping search engines comprehend the content and relevance of a webpage. When users input queries into search engines, these engines utilize keywords to match the query with the most relevant pages.

By strategically incorporating relevant keywords into a webpage's content, headings, and metadata, website owners can increase the likelihood that their pages will rank highly in search results for those specific terms. This not only assists search engines in categorizing and indexing the content effectively but also aligns the webpage with the search intent of users. Consequently, well-chosen keywords can drive targeted traffic to the site, enhancing visibility and improving the chances of conversions or user engagement.

This understanding of keywords is fundamental to effective SEO practices, as it directly influences how well a webpage performs in search engine results.