What is user experience (UX) design?

User experience (UX) design focuses on enhancing user satisfaction by improving usability and accessibility, which is at the core of effective UX strategies. It involves understanding the needs of users, ensuring that interfaces are intuitive, and creating a seamless journey for users throughout their interaction with a product or service.

Improving usability entails making sure that users can easily navigate and interact with a website or application without confusion or frustration, leading to higher satisfaction and retention rates. Accessibility is equally important, as it ensures that all users, regardless of their abilities or disabilities, have equal access to content and functionality. This holistic approach aims to create a positive and fulfilling experience for users, which is essential for the success of digital products.

By focusing on these aspects, UX design contributes to building a loyal user base and achieving business objectives effectively.