What should be the primary focus when creating content for a website?

The primary focus when creating content for a website should always be to ensure that it meets the needs of the audience. This means understanding what your target audience is looking for, what questions they might have, and how they prefer to consume information. Content that is tailored to the audience is more likely to engage visitors, encourage them to stay longer on the site, and facilitate desired actions, such as signing up for a newsletter, making a purchase, or sharing the content with others.

Audience-centric content enhances user experience and builds trust, which are crucial for website effectiveness. It ensures that the information provided is relevant, informative, and adds value to the reader, making them more likely to return to the site or recommend it to others. By focusing on the audience's needs, you align the content strategy with business goals, improving both engagement metrics and overall site performance.