Which is a feature of Google Ads?

Google Ads is designed to deliver targeted advertising to users based on specific keywords and location targeting. This means that advertisers can tailor their ads to appear when certain keywords are searched for by potential customers. Additionally, by using location targeting, businesses can ensure that their ads are displayed to users in specific geographical areas, which maximizes the relevance of their ads to the audience they want to reach. This precision allows advertisers to connect effectively with potential customers who are more likely to be interested in their products or services, thereby improving the overall effectiveness of their advertising campaigns.

The mechanism of displaying ads based on user intent through keywords, combined with the ability to specify locations, sets Google Ads apart from many other advertising platforms, making it a powerful tool for digital marketing.