Which of the following is a key benefit of using digital marketing?

Using digital marketing offers a significant advantage in reaching a larger audience compared to traditional marketing methods. The internet has transformed how businesses connect with consumers, allowing for targeted advertising that can be customized to specific demographics, interests, and behaviors. This means that companies can engage with potential customers across various platforms—such as social media, search engines, and websites—extending their reach far beyond local communities and into global markets.

Digital marketing also enables businesses to track and analyze their outreach efforts in real-time, optimizing campaigns for better performance and engagement. This capability leads to improved customer relationships and higher conversion rates, making it a powerful tool for businesses to grow and succeed in today's digital landscape.